Our Story

I’m Jodi Alexander, the creator and voice behind WWLD Life. This movement began with a simple but powerful question my husband Tom often asked: “What would love do?”

Tom had a gift for living with ease, humor, and generosity. He wasn’t threatened by other people’s success or needs. For Tom, offering a hand never came at the cost of his own strength. People trusted him because he made them feel seen, steady, and valued.

He enjoyed life, never taking himself too seriously, and often reminded us with a laugh: “I’m not here for a long time, I’m here for a good time.”

After Tom’s passing, I chose to carry his words and spirit forward. What would love do? wasn’t just a phrase, it was his way of living.

What Would Love Do has grown into WWLD Life, a movement and a way of interacting with the world. WWLD Life is simply an invitation to pause, breathe, and let love lead — in how we treat ourselves, how we care for others, and how we move through the world.